Have you ever wondered what all it would take to build a team to help generate new business? Here are 5 things you need to build a successful lead generation team.
- A well-defined strategy
You need to understand your target market and what makes them tick. It’s important to understand where you have had success and failures and how to position your products and services for the audience you are seeking.
- A targeted list of prospects
Getting a high-quality list might be one of the most difficult things there is to do. Sure, you can subscribe to any number of services and upload names into your database. But how many are accurate? How much time is spent on the inaccurate ones?
Developing a solid internal list of highly desired targets, populating it and then keeping it updated and validated is one of the biggest keys to success in cold calling and prospecting.
- Sales and Marketing Automation
You could use tablets and crayons, but automation can give you serious insights that you cannot get any other way. If you are going to commit to Lead Generation you minimally require a basic CRM to get started. If you add a Marketing Automation tool you are able to have a more integrated approach to generating leads.
- Prospecting Tools
In order to start prospecting, you’ll need to develop a set of tools and content to support your efforts. You’ll need a Sales Playbook with scripts, emails, qualifying questions, objection handling, competitor information and content to share with prospects.
- Oversight and Management
Your Lead Generation team won’t run itself. It’s important you have an assigned manager, a training program, metrics and a way to monitor them.
If you would like a free evaluation on how lead generation can impact your business please call me at 720-552-5650 ext. 101 or email me at carol@leadminders.com.