Our ROI Calculator can help you assess the impact a lead generation program could have on your business. Start by thinking about how many "Qualified Prospects" it takes to get one new client. A Qualified Prospect is the kind of person who will likely be buying and reviewing services like yours during the course of the next few years.
How do you plan to get enough Qualified Prospects to meet your goal? Review the questions below and let us know if you would like a more in depth analysis of the impact a lead generation program could have on your business.
The Target
How many new clients will it take to hit your revenue target? Understanding your goal and what it takes to get there is paramount to success. Consider these metrics:
1. What is your revenue target for new business?
2. How many qualified prospects do you go through to get one new client?
3. How many qualified prospects did you have a first meeting with this quarter?
4. How many meetings does it take to get a new client?
5. What is your average sales cycle?
THE GAP
If you aren’t engaging with enough qualified prospects and continually refilling your prospect pool, it’s nearly impossible to see substantial revenue growth. It is not always apparent that your current lead generation efforts are going to fall short until it’s too late.
LeadMinders can help you fill the gaps.
The Costs
Costs are relative. It’s important to evaluate the cost of implementing a program and how it impacts your business. It’s also important to think about how much business was left on the table because you did not do lead generation and nurturing.
1. What is your revenue shortfall without lead generation?
2. How many new client opportunities are missed without lead generation?
3. What is the cost of a lead generation program?