The elephant in the room

It’s not natural for elephants to hang out in businesses, but a lot of growing businesses have one when it comes to selling. Understanding best practices around lead generation and developing a sales pipeline are not likely the skills you perfected as you began and grew your business.

As vital as Sales and developing a pipeline are to growing a business - it is not always perceived as a discipline.  Repeatable processes and results aren’t there and there is no measurable outcome. 

Traditionally, Business Owners start out by relying heavily on referral and upsell business.  The problem is, it doesn’t facilitate finding net-new clients or replace any churn you have - and it certainly doesn’t grow business. 

Oddly, as impactful as Sales and developing a pipeline are to a business’s success, it’s often an area that is structured without any expertise in prospecting, content writing, list development, and lead generation.  History, statistics, and common sense indicate that a disciplined approach that integrates various types of interactions will impact growth. 

Have you identified your elephants?

Take our Sales Pipeline Assessment and get recommendations on how to grow your business! (and tame your elephants)